Chief Commercial Officer

Lead Pulsetto’s next stage of profitable growth by uniting customer value, care, marketplaces and B2B into one data-driven commercial strategy.

Pulsetto is a fast-growing DTC wellness-tech company selling hardware and operating across e-commerce, a subscription model, a companion app, international marketplaces, B2B, and retail distribution.

We are looking for a Chief Commercial Officer to lead profitable growth across our existing customer base and international commercial channels.

You will take end-to-end responsibility for increasing customer lifetime value, retention, recurring revenue and channel contribution while protecting customer experience and margin.

This is not a traditional sales leadership role and not an extension of performance marketing. It requires a commercially strong, hands-on executive who can connect customer economics, lifecycle monetization, customer care, and international channel growth.

Core Responsibilities

• Own the commercial strategy, annual plan, budget and forecast across all four commercial pillars
• Establish clear revenue, gross margin, retention and customer-value targets
• Build one commercial performance dashboard and operating rhythm across CVM, Customer Care, Marketplaces and B2B
• Allocate resources and commercial investments based on incremental revenue and contribution
• Improve commercial forecasting, prioritization and decision-making
• Establish clear policies for pricing, promotions, discounts, marketplace parity and partner economics
• Translate customer and channel insights into recommendations for product development, propositions, packaging and market expansion
• Build and lead strong commercial teams, processes, performance standards and incentive systems
• Work closely with the CMO on acquisition-to-retention economics and with the Chief Brand Officer on consistent commercial activation
• Own the commercial lifecycle strategy across onboarding, activation, engagement, cross-sell, upsell, renewal, win-back and churn prevention
• Translate customer behavior and cohort data into targeted journeys, propositions and offers
• Improve retention, repeat purchase, recurring revenue and customer lifetime value
• Build a robust customer segmentation and value-management model
• Lead pricing and monetization recommendations together with Finance, Product and Marketing
• Establish clear ownership and measurement of customer value across the full lifecycle
• Transform Customer Care into a retention, trust and customer-insight function—not only a ticket-resolution operation
• Establish the service strategy, capacity model, SLAs, quality standards and escalation processes
• Improve customer satisfaction while managing contact rates, resolution quality and cost to serve
• Build a closed voice-of-customer loop that informs Product, Brand, Marketing and Operations
• Identify recurring customer issues and ensure that root causes are addressed across the organization
• Own the strategy, performance and P&L of Amazon, TikTok Shop and other priority marketplaces
• Determine channel priorities, assortment, pricing, promotions and platform-specific operating models
• Build scalable marketplace capabilities, teams and processes
• Improve marketplace revenue, contribution margin and account performance
• Balance channel growth with brand standards, pricing integrity and channel-conflict risk
• Develop the international B2B, wholesale, retail and key-account strategy
• Build a high-quality commercial pipeline and priority-market expansion plan
• Own partner economics, commercial agreements, account performance and sell-through discipline
• Strengthen Pulsetto’s retail presence across priority markets
• Build scalable account-management and distribution capabilities
• Ensure that retail and partner execution follows Pulsetto’s global brand standards

• 10+ years of commercial experience in international consumer, subscription, e-commerce, wellness, connected-device, or omnichannel businesses
• Proven senior leadership experience with responsibility for revenue, margin, and commercial performance
• A strong track record of growing both revenue and profitability through multiple commercial levers—not only paid acquisition
• Hands-on experience in at least three of the following areas: customer lifecycle management, subscription or recurring revenue, marketplaces, B2B, retail distribution and customer operations
• Strong understanding of customer and commercial economics, including cohort analysis, LTV/CAC, retention, pricing, contribution margin and forecasting
• Experience building scalable commercial processes, dashboards and performance-management rhythms
• Strong analytical judgment and the ability to turn data into clear commercial priorities
• Experience leading and developing high-performing, cross-functional teams
• Ability to combine strategic thinking with operational depth and hands-on execution
• Confidence working directly with founders, the CEO and the wider executive team in a fast-changing environment
• Fluent English

Nice to have

• Experience in DTC wellness, health technology, consumer electronics or subscription-led businesses
• Experience scaling an international commercial function in a startup or scale-up
• Strong knowledge of Amazon, TikTok Shop, or other global marketplaces
• Experience expanding B2B and retail distribution across Europe and the US
• Experience transforming Customer Care into a retention and customer-value function
• Experience working across hardware, subscription, and digital-product business models
• Previous C-level or broad multi-functional commercial leadership experience

• The opportunity to shape Pulsetto’s next stage of profitable international growth
• Responsibility for building an integrated commercial function rather than inheriting a fixed model
• Significant influence over customer strategy, monetization, marketplaces, B2B and retail expansion
• Collaboration with a world-class team across Europe and the US
• Private health insurance after 6 months
• Hybrid model—3 days in the Vilnius office
• Work-from-anywhere flexibility: ability to work from anywhere in the world for up to 40 days per year
• Office perks—including free lunch 3x/week for the Vilnius team
• Additional vacation days based on tenure
• Birthday day off
• Pulsetto device to support your well-being
• A fast-growing, supportive environment where experimentation and ownership are the norm