Creative Strategist

We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.

You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.

• Developing strategic creative concepts for paid video campaigns across social platforms
• Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
• Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
• Partnering with UA and growth teams to test hypotheses and scale what performs
• Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
• Spotting patterns, trends, and cultural moments to inform future campaigns
• Guiding the creative process end-to-end, from concept through to execution and analysis

• 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
• A portfolio showing data-driven creative concepts that delivered measurable results
• Deep understanding of paid social creative performance and testing methodologies
• Strong communication skills — able to translate insights into compelling creative directions
• Fluency in English and a natural ability to craft ideas for a global (especially US) audience
• Familiarity with creative production workflows, without needing to be hands-on in editing tools
• Proficiency with project management tools (Jira, Confluence, Google Workspace)
• Curiosity for new formats, cultural trends, and emerging AI creative tools
• An obsession with results

Nice to have

• Familiarity with budgeting and resource allocation for creative projects
• Experience working collaboratively with creative partners (writers, motion designers, video editors)

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks