Customer Lifecycle Manager · Mid-Senior · Coveron

At Coveron, we’re building a complete identity theft protection service.

Join the team behind Nord Security’s latest product—combining dark web monitoring, credit tracking, and identity theft insurance into one powerful platform.

Your impact? Helping people protect their identities, spot threats early, and recover stronger.

Main responsibilities

• Own the entire multi-channel (email, push, and notification) marketing communication track end-to-end: strategy, creative direction (copy, templates), and technical implementation.
• Drive business and product growth by proactively identifying, proposing, and implementing lifecycle marketing initiatives to acquire new customers and retain existing ones.
• Build, scale, and optimize automated and ad-hoc marketing campaigns using the Braze marketing automation platform.
• Continuously test and optimize messaging, offers, creative, and frequency to maximize customer value, boost engagement, and reduce churn.
• Collaborate with marketing, product, and data teams to balance business growth with exceptional customer experience.
• Gather and analyze customer feedback to identify pain points and adjust communication accordingly.
• Stay informed on industry trends and best practices in lifecycle marketing, automation, and customer value management.

• Successful previous experience in a similar role in Customer Value Management, CRM, or Lifecycle Marketing fields (mid-senior level).
• Hands-on experience with CRM tools and marketing automation platforms: Braze (preferably), Salesforce, Iterable, or similar.
• Demonstrated ability to own campaigns end-to-end — from strategy and creative/copywriting to technical setup and performance analysis.
• Solid technical background, analytical, result-oriented mindset, and proven ability to interpret data and turn insights into actions.
• Experience in planning and executing initiatives across onboarding, activation, and retention.
• Proactive, growth-oriented mindset with a track record of independently driving initiatives that scaled business results.
• Proven ability to collaborate cross-functionally with colleagues and senior leaders.
• Ability to adapt and thrive in a fast-paced environment while tackling complex tasks.

• Sharpen your edge Growth is built into how we work. Extensive online and in-person training programs, access to platforms like Coursera and Skillshare, a mentorship program, and internal career moves when you’re ready for something new — your development has no ceiling here.
• Take the time you need Rest isn’t a reward — it’s part of the deal. Enjoy extra vacation days that grow with your time here, plus additional days off for sick leave, special occasions, and parenting.
• Get premium healthcare Your health shouldn’t be something you worry about. We provide premium private health insurance so you have peace of mind and fast access to care whenever you need it. Available in Lithuania and Poland.
• Protect your peace A peaceful mind isn’t a luxury — it’s the foundation. We provide free subscriptions to top-rated Calm, Headspace, and Mindletic apps, offer resilience and mindfulness trainings, and run dedicated mental health events.
• Own your fitness Feeling good shapes how you work, think, and create. That’s why we offer in-house gyms, Multisport and Urban Sport cards, and online workouts. Need something tailored? Our Physical Well-Being experts are here with group mobility sessions, fitness guidance, and one-on-one consultations.
• Pack your bags for workation Picture this: the entire company flies out abroad. The days are packed with workshops, activities, concerts, and real time together. It’s legendary. If you’ve heard stories, they’re probably true.
• Work from anywhere New surroundings spark new thinking. When you need a reset, switch location and work from wherever keeps you sharp, creative, and in the zone.
• Celebrate your milestones The moments that make life special shouldn’t pass quietly. Birthdays, work anniversaries, weddings, new family members — each is marked with a special gift.
• Parent with ease When you’re a parent, the juggle is real. To make it smoother, we organize summer camps for the little ones and offer flexibility that lets you show up both for your family and your team.
• Join the party It never gets boring here. Get ready for team buildings that bring people closer, year-round company events that are equal parts educational and energizing, and the highlights everyone waits for — our iconic summer and winter celebrations.
• Unlock Cyber City Whether Vilnius-based or visiting from remote, our Vilnius HQ is fully yours to enjoy. Need focus? Silent room. Need energy? Open gyms. Need a break? Game room, music room, coffee bar. It’s a modern workspace built with your comfort in mind.