Customer Lifecycle Manager · Mid-Senior · Coveron

At Coveron, we’re building a complete identity theft protection service.

Join the team behind Nord Security’s latest product—combining dark web monitoring, credit tracking, and identity theft insurance into one powerful platform.

Your impact? Helping people protect their identities, spot threats early, and recover stronger.

Main responsibilities

• Own the entire multi-channel (email, push, and notification) marketing communication track end-to-end: strategy, creative direction (copy, templates), and technical implementation.
• Drive business and product growth by proactively identifying, proposing, and implementing lifecycle marketing initiatives to acquire new customers and retain existing ones.
• Build, scale, and optimize automated and ad-hoc marketing campaigns using the Braze marketing automation platform.
• Continuously test and optimize messaging, offers, creative, and frequency to maximize customer value, boost engagement, and reduce churn.
• Collaborate with marketing, product, and data teams to balance business growth with exceptional customer experience.
• Gather and analyze customer feedback to identify pain points and adjust communication accordingly.
• Stay informed on industry trends and best practices in lifecycle marketing, automation, and customer value management.

• Successful previous experience in a similar role in Customer Value Management, CRM, or Lifecycle Marketing fields (mid-senior level).
• Hands-on experience with CRM tools and marketing automation platforms: Braze (preferably), Salesforce, Iterable, or similar.
• Demonstrated ability to own campaigns end-to-end — from strategy and creative/copywriting to technical setup and performance analysis.
• Solid technical background, analytical, result-oriented mindset, and proven ability to interpret data and turn insights into actions.
• Experience in planning and executing initiatives across onboarding, activation, and retention.
• Proactive, growth-oriented mindset with a track record of independently driving initiatives that scaled business results.
• Proven ability to collaborate cross-functionally with colleagues and senior leaders.
• Ability to adapt and thrive in a fast-paced environment while tackling complex tasks.

• Extensive online and in-person training programs, access to platforms like Coursera and Skillshare, a mentorship program, and internal career moves when you’re ready for something new — your development has no ceiling here.
• Extra vacation days that grow with your time here, plus additional days off for sick leave, special occasions, and parenting.
• Premium private health insurance so you have peace of mind and fast access to care whenever you need it. Available in Lithuania and Poland.
• Free subscriptions to top-rated Calm, Headspace, and Mindletic apps, offer resilience and mindfulness trainings, and run dedicated mental health events.
• In-house gyms, Multisport and Urban Sport cards, and online workouts. Physical Well-Being experts with group mobility sessions, fitness guidance, and one-on-one consultations.
• Company-wide workation abroad with workshops, activities, concerts, and real time together.
• Ability to work from anywhere to reset and spark new thinking.
• Special gifts for birthdays, work anniversaries, weddings, new family members.
• Summer camps for children and flexibility for parents.
• Team buildings, year-round company events, and iconic summer and winter celebrations.
• Vilnius HQ with silent room, open gyms, game room, music room, coffee bar — a modern workspace built with your comfort in mind.