Digital Marketing Operations Lead, Digital Marketing

We are looking for a hands-on Digital Marketing Operations Lead to take ownership of how our paid digital campaigns are planned, launched, and optimized across every market. You will lead a team of specialists running campaigns across paid social, app, and web channels, covering platforms from Meta and TikTok to paid search and display, and you will be accountable both for the results they deliver and for the standard of the operation behind those results.

That means sharp prioritization, clean processes, reporting, and a steady push to automate repetitive work so your team can spend its time on decisions that actually move the numbers. You will work closely with cross-functional partners across Creative Production, Automation, Data Analytics, and other paid channels, and you will have genuine influence over how the budget is allocated and where we place our bets.

If you enjoy building a high-performing operation as much as you enjoy squeezing performance out of a campaign while utilizing automation tools to the max, we would love to hear from you.

• Lead, coach, and develop a team of digital marketing specialists who own day-to-day campaign operations across paid social, app, and web channels
• Take end-to-end ownership of campaign operations at scale across platforms such as Meta, TikTok, and Google, covering setup, QA, tracking, budget pacing, optimization, and reporting
• Define and uphold operational standards across naming conventions, tracking and tagging, launch checklists, QA, and documentation
• Drive a structured testing roadmap across creative, audiences, bidding, and placements, and make sure learnings are documented and rolled out to other markets
• Run systematic audits of channels and markets to identify issues, inefficiencies, and missed opportunities before they show up in results
• Cut manual work through marketing automation tools, platform APIs, MCP servers, and scripting, freeing the team to focus on high-impact initiatives and strategies.
• Partner with creative, analytics, and other paid teams on planning, measurement, and creative supply

• 5+ years of experience in performance or digital marketing, with hands-on ownership of campaigns at scale
• 2+ years leading a team, or acting as a functional lead with real responsibility for other people’s priorities, output, and development
• Deep hands-on experience across paid social (Meta, TikTok) and app and web campaigns (Google Ads, app campaigns, Apple Search Ads, display and programmatic)
• Proven track record of managing substantial multi-market budgets against clear efficiency targets such as CPA, CPL, or CAC.
• Strong analytical mindset, comfortable with attribution and incrementality concepts, MMP data, cohorts, and payback thinking
• High proficiency in Google Sheets (formulas, pivots, data cleaning), plus experience with dashboards and BI tools such as Looker
• Experience designing operational processes and scaling them across markets and team members
• A bias for automation, whether through scripts, platform APIs, AI, workflows, or automation platforms
• Ability to interpret large datasets and turn them into clear business insights and decisions
• Strong written and verbal communication skills in English
• High attention to detail and a "work smart, not hard" approach
• Comfortable prioritizing and making decisions with incomplete data across competing markets and channels

• The opportunity to benefit from our share options programme
• 25 working days of holiday
• Access to all the tools & tech needed for work
• Home office support: we provide IT workstation equipment and a personal budget of up to 540 for home workplace furniture
• Private health insurance
• Pension plan with flexible contribution options and a matching contribution from Vinted
• Confidential Employee Assistance Program (EAP) for you and your family
• Frequent team-building events
• A personal monthly budget for shopping on Vinted
• A dog-friendly office
• In Vilnius office: gym & in-house meals at friendly prices