Digital Marketing Specialist, Digital Marketing (FTC)
Job description:
As a Digital Marketing Specialist, you’ll be responsible for planning and executing campaigns on multiple digital channels (Youtube, Social Media, Programmatic), across several markets. You’ll own high-scale budgets and orchestrate media plans that deliver growth, working in collaboration with other marketing channels, data science, and creative teams.
As part of the Digital Reach team, you’ll join a team of passionate and creative marketers, who love solving business challenges with a laser focus on efficiency.
In this role, you’ll focus on crafting and executing strategies to scale Vinted through video advertising, with ambitious and creative-forward campaigns. If you’re someone who has been working with online video campaigns, loves data, and wants to have a big impact on business growth – this job is for you. Your expertise in digital advertising, and deep curiosity for emerging media consumption patterns will be key to tackling our strategic challenges.
Important note: this is a fixed-term position.
- Plan and execute video campaigns across digital platforms such as YouTube, Social Media, and DV360 to support business objectives
- Prepare budget recommendations and media plans that align with market goals
- Analyze campaign performance and provide insights based on data to help inform strategy
- Optimize campaigns by learning and applying best practices
- Stay up-to-date with media consumption trends within your market to support campaign decisions
- Work closely with the Offline team to help build cross-channel media plans that drive incremental reach
- Collaborate with the Marketing Analytics team to assist in setting up tests and improving campaign measurement
Requirements:
- 1+ years of experience in managing paid acquisition channels
- Familiarity with programmatic advertising platforms like Google Ads, and social media platforms such as Meta (Facebook/Instagram) and TikTok
- Strong written and verbal communication skills in English
- Team player with the ability to manage multiple tasks and meet deadlines
- Detail-oriented with a focus on working efficiently
- Creative and strategic thinker with a passion for learning and achieving results
- Comfortable working with data and eager to develop data analysis skills
- Proficient in Excel or Google Sheets (basic functions, pivot tables, and data analysis)
Nice to have
- Familiarity with tools like DV360 is helpful but not required
- Basic understanding of statistical concepts is a plus
- An interest in TV media planning and buying is a plus
Company offers:
- The opportunity to benefit from our share options programme
- 25 working days of holiday
- Newest MacBook models
- Free access to the office gym
- Digital mental and emotional health support and Employee Assistant Program (EAP)
- Home office support: we provide IT workstation equipment and a personal budget of up to 540 for home workplace furniture
- Private health insurance
- On-site canteen serving delicious homemade food at friendly prices
- Frequent team-building events
- A personal monthly budget for shopping on Vinted
- The opportunity to spend up to 90 days per year - 21 of which can be spent working outside of the EU - on workation
- A dog-friendly office
- In Vilnius office: gym & in-house meals at friendly prices