Director, Social Media & Online Reputation

Vinted is looking for a strategic, social-first leader to own how we show up in public conversation — across our owned social channels, our corporate website and newsroom, and the real-time platforms where our reputation is made and defended.

You'll lead the strategy, systems, and team that grow Vinted's organic reach and engagement while protecting and strengthening our online reputation. This is a highly visible role combining hands-on content leadership with the judgment to guide the business through reputation-sensitive moments — partnering closely with Communications, Marketing, and executive stakeholders, and growing a team capable of scaling with the company.

• Own the strategy and output of Vinted's global organic social channels, creating social-first content that grows reach, engages, entertains, and builds brand affinity — balancing high-level strategy with hands-on production oversight and testing bold ideas against performance data
• Lead community management across our channels, ensuring every interaction reflects Vinted's voice and values
• Support LinkedIn and executive content, helping leadership build credibility and visibility in the industry
• Develop and lead Vinted's online reputation strategy: social listening, sentiment analysis, and early-warning systems that flag trends and risks before they escalate, plus building the escalation pathways and decision protocols to act on them
• Serve as an alert system for the wider business — surfacing risks and opportunities, and making sure campaigns are landing well in social
• Partner with the Communications team on issues, responses, and emerging narratives, balancing speed, transparency, and brand values, and act as a trusted advisor to senior stakeholders on reputation-sensitive situations
• Manage Vinted's corporate website, newsroom, and editorial content, supporting thought leadership and corporate storytelling with consistent, on-brand quality content
• Lead, develop, and grow a best-in-class social team; manage external agencies and freelancer relationships as needed
• Partner closely with Marketing, and Communications to align our editorial approach, and ensure ensure alignment across campaigns, channels, and messaging
• Deliver executive-level reporting and recommendations on reputation health, sentiment, and content effectiveness

• Experience across social/digital media, communications, and online reputation management, ideally at a major consumer brand, platform, or high-growth organization, or media company
• Proven track record growing social communities and reach over time
• Deep expertise in social reputation management, including navigating complex or high-visibility issues and crises, and building scalable frameworks and governance models to manage that risk
• A creative portfolio or track record showing work that resonates in culture and drives measurable business growth
• Excellent judgment on content, tone, and editorial decisions
• Strong people leadership experience — hiring, coaching, and developing a team
• Exceptional written and verbal communication skills, with the ability to influence stakeholders at every level, including executives
• Deep fluency across TikTok, Instagram, YouTube, LinkedIn, Reddit, and emerging platforms
• Experience with social listening, sentiment analysis, and reputation intelligence tools
• Fluency with data
• Familiarity with executive positioning, thought leadership, and employer brand programs

Nice to have

• Experience in consumer tech, marketplaces, or platform businesses operating across multiple markets is a plus

• The opportunity to benefit from our share options programme
• 25 working days of holiday
• Access to all the tools & tech needed for work
• Home office support: we provide IT workstation equipment and a personal budget of up to 6540 for home workplace furniture
• Private health insurance
• Confidential Employee Assistance Program (EAP) for you and your family
• Frequent team-building events
• A personal monthly budget for shopping on Vinted
• A dog-friendly office
• In Vilnius office: Gym & in-house meals at friendly prices
• In Kaunas office: a monthly lunch allowance, and a once-a-week provided in-house lunch and breakfast