Head of Marketing

As the Head of Marketing, you will take strategic ownership of Ovoko’s global marketing engine across 25+ countries. Your mission is to evolve our highly successful performance-driven foundation into a sophisticated, multi-channel brand. You will bridge the gap between short-term efficiency and long-term vision, moving us beyond an over-reliance on single channels to build a household name that addresses industry stigmas and unlocks new market liquidity.

• Own the marketing strategy and take full accountability for the global marketing P&L, balancing a massive performance engine with strategic brand investments to drive sustainable, long-term growth.
• Drive multi-channel expansion and lead the transition from a "performance" mindset to a diversified mix, identifying when and how to scale TV, YouTube, and influencer campaigns to boost awareness in key markets.
• Scale global presence and partner with the management to align budgets and expansion plans, ensuring our marketing efforts directly support supplier liquidity and market-specific needs.
• Develop and execute a brand strategy that transforms the perception of used car parts into a secure, premium, and trustworthy marketplace choice.
• Provide vision and leadership to our Brand and Performance team members, fostering a culture of high accountability, experimentation, and cross-functional collaboration.
• Effectively communicate marketing roadmaps and outcomes to the management, justifying large-scale investments with clear data and strategic logic.

• Proven track record in a senior marketing role, having successfully scaled high-growth marketplaces or E-commerce platforms.
• Deep expertise in performance marketing (Google, SEO, Meta) paired with experience required to execute high-impact branding (YouTube, PR, etc).
• Ability to analyze complex data sets to determine marketing efficiency, with a clear understanding of when to push for growth versus when to optimize for payback.
• A demonstrated ability to tackle product stigmas through creative storytelling, building trust in markets where online adoption is still evolving.
• A self-starter who can navigate the tension between "short-term wins" and "long-term vision" without needing a pre-defined playbook.
• Experience managing marketing across diverse European markets, understanding the cultural nuances of scaling a brand internationally.

Nice to have

• B2B Marketing and experience within the automotive or tech-heavy industries is a big advantage.

• Private health insurance
• Employee stock option plan (ESOP)
• Learning budget for your personal and professional growth
• Commuting perks (covered parking or public transport to choose from)
• Everyday snacks and drinks
• Onsite gym
• Top-notch hardware and software (MacOS or Windows to choose from)
• The opportunity to work from anywhere up to 30 days per year
• Employee referral program