Influencer Performance Creative

This role has two parts that feed into each other.

Creative: You’ll research what competitors and the wider market are doing, work out which creative solutions we can run, and turn that into a high volume of clear, usable creative briefs for influencers.

Performance: Once influencers run the briefs, you’ll own the performance side. You’ll set up A/B tests, track KPIs and work out which creative angles are driving results, then feed those insights back into the next round of briefs.

• Research competitor and market advertising to spot angles, formats and trends
• Develop a high volume of creative angles and briefs for influencers
• Tailor creative approaches by country, audience and game category
• Review influencer content and give constructive feedback
• Design and run A/B tests across creatives, markets and categories
• Analyse creative performance using KPIs and structured testing, then adjust the approach based on what the data shows
• Manage and optimise influencer advertising budgets, including YouTube spend
• Use AI tools to analyse data, find patterns faster and improve your workflow
• Report on creative impact to influencer managers, media buyers and leadership
• Work closely with influencer managers, media buyers and creators

• Proven experience writing creative briefs
• Strong skills in measuring and analysing campaign and creative results
• Hands-on experience managing YouTube spend
• Budget ownership, ideally managing 100,000+ per month in influencer marketing
• Experience working closely with influencer teams, or running ads with influencers
• Hands-on experience using AI tools in your daily work, particularly to analyse data
• Good English level required, proficiency preferred

Nice to have

• A background in a B2C brand, B2C SaaS or consumer subscription company where influencers are a top marketing channel
• Experience across multiple markets and countries
• Experience in a business with a large content creator team (10+ people)

• Opportunity to help scale a unique product.
• Opportunity to join our Employee Stock Options program
• Various bonus systems: performance-based, referral, additional paid leave, personal learning budget.
• Paid volunteering opportunities.
• Work location of your choice: office, remote, opportunity to work and travel.
• Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes.