Senior Influencer Marketing Manager

We're looking for an experienced Senior Influencer Marketing Manager to help scale our creator partnerships program. You'll own relationships with influencers and affiliates, evaluate performance against key metrics, and help identify and sign the right creators to drive measurable growth. This is a hands-on, performance-driven role for someone who thrives on ownership and wants to build something at a fast-growing DTC brand.

• Own the full lifecycle of influencer partnerships — from sourcing and outreach to negotiation, onboarding, and performance tracking
• Working closely with Influencer Marketing Agencies
• Identify, evaluate, negotiate and recruit creators (with a strong focus on the US market) whose audience and content align with Pulsetto's brand and growth goals
• Analyze campaign performance using metrics like CPA, CPM, AOV, CR, and CAC to optimize deal structures and creator selection
• Continuously test new creator archetypes, content formats, and deal structures to improve efficiency and ROI
• Build and maintain strong, long-term relationships with creators and their management/agencies
• Collaborate cross-functionally with performance marketing, brand, IT and analytics teams to align on attribution and reporting
• Stay on top of trends in wellness, tech, and the creator economy to spot new opportunities early

• 2-3 years of experience in influencer marketing and partnerships
• Strong sense of ownership — you take initiative and follow through without needing to be micromanaged
• Previous experience working with influencers/creators, ideally with US market experience
• Solid understanding of key performance metrics: CPA, CPM, AOV, CR, CAC
• Experience with affiliate marketing programs and platforms like IMPACT, Superfiliate
• Result-oriented and performance-driven mindset — you care about outcomes, not just activity
• Curious and proactive — you ask questions, dig into data, and look for what's not working
• Genuine willingness to learn and grow in a fast-paced environment
• Understanding of wellness and/or tech brands and their audiences
• Experience working at or with DTC (direct-to-consumer) brands

• Private health insurance after 6 months.
• Hybrid model — 3 days in the Vilnius office.
• Work-from-anywhere flexibility: Ability to work from anywhere in the world for up to 40 days per year.
• Opportunity to directly influence brand trust and organic growth at a global scale.
• Collaboration with a world-class team across Europe and the US.
• Office perks — free lunch 3x/week for the Vilnius team.
• Additional vacation days based on tenure.
• Birthday day off.
• Pulsetto device to support your well-being.
• A fast-growing, supportive environment where experimentation is the norm.