Senior Performance Marketing Specialist

At Artea bank we are looking for a Senior Performance Marketing Specialist to help grow customer acquisition across Artea Bank's digital channels. You will plan, launch, and optimise paid campaigns across Google Ads, Meta, TikTok, LinkedIn, and other relevant platforms, using data, experimentation, and audience insights to drive measurable business outcomes.

This is a performance-focused role for someone who enjoys combining analytical thinking with creative testing and is motivated by improving acquisition efficiency, lead quality, and conversion performance.

Every day, you’ll be #closer and:

• Plan, launch, and optimise campaigns across Google Ads, Meta, Reddit, and other paid acquisition channels.
• Manage budgets, bidding strategies, audiences, and campaign performance.
• Analyse and improve key metrics such as CPA, CPL, CAC, ROAS, and conversion rates.
• Run audience, creative, messaging, and landing page tests to drive continuous improvement.
• Work with GA4, GTM, conversion tracking, and attribution data to make informed decisions.
• Collaborate with Marketing, Analytics, Product, and Digital Sales teams to achieve growth targets.
• Identify new opportunities to scale acquisition efficiently.

• 4+ years of hands-on experience in performance marketing or PPC.
• Strong expertise in Google Ads and Meta Ads.
• Experience with at least one additional platform such as Reddit Ads, Microsoft Ads, LinkedIn Ads, or TikTok Ads.
• Strong analytical mindset and data-driven decision-making skills.
• Experience with GA4, GTM, Looker Studio, or similar analytics tools.
• Ability to independently own campaigns and drive business results.
• Fluency in Lithuanian and English.

Privalumai

• Experience in fintech, insurance, leasing, e-commerce, or other regulated industries.
• Experience with CRO, A/B testing, and landing page optimisation.
• Knowledge of Conversion API, server-side tracking, or offline conversions.
• Experience leveraging AI tools to improve campaign performance and workflow efficiency

• The green light for your ideas. Your suggestions will be heard — we value independence, curiosity, and initiative.
• A manager who helps you grow. You’ll get clear direction and support while having plenty of freedom to act, learn, and develop.
• An organisation that is changing. Joining Artea means more than just a new name — it means new ideas, perspectives, and opportunities to help shape our culture from within.
• Achievements rooted in Lithuania. We’re especially proud to be a Lithuanian bank. We believe our country and our people are unique, and we do everything we can every day to help them realise their potential.
• A personal benefits package. Health insurance, a pension savings programme, additional days off, flexible working hours, modern infrastructure — and that’s far from the complete list of benefits!
• Performance bonuses. Our employees can earn bonuses based on the performance of the bank, their team, and their own individual performance.