CRM & Loyalty Team Lead

We are looking for a CRM & Loyalty Team Lead who will take ownership of the Lidl Plus loyalty program in the Baltic countries, shaping how millions of customers engage with the brand through our mobile app and data-driven CRM initiatives. 

Responsibilities

• Lead and develop the CRM & Loyalty team, including setting goals, delegating tasks, supporting employee development, and fostering a positive and collaborative team environment
• Implement and adapt international Lidl Plus strategies at the national level across Lithuania, Latvia, and Estonia
• Manage and optimize CRM and loyalty initiatives within the Lidl Plus mobile application to improve customer engagement and retention
• Monitor program performance and KPIs, including budget planning, sales targets, and program metrics
• Analyze customer segments and behavior, using data-driven insights to improve campaigns, loyalty mechanics, and personalized offers
• Plan and manage CRM activities such as segmented couponing and app content to support marketing and business campaigns
• Collaborate with cross-functional teams and international partners, including developers and the product team, to improve app features and CRM tools
• Ensure smooth operation of the Lidl Plus program, coordinating activities across relevant departments and maintaining compliance with legal and internal regulations
• Represent Lidl Plus in internal and international meetings and contribute to ongoing development and strategic projects

• 3+ years of experience in CRM
• Experience working with customer data and data analysis
• Understanding of CRM systems and mobile applications
• Experience collaborating with technical teams or developers
• Strong business and commercial understanding
• Understanding of retail business and customer engagement
• Experience working with cross-functional teams
• Fluent English
• Strong leadership and stakeholder management skills
• Proactive, self-motivated personality
• Ability to work in a dynamic and fast-paced environment

• Private health insurance
• Flexible start time for the workday
• On-site gym, yoga, and TRX classes
• Fresh fruit Mondays, coffee, tea, and refreshments at the office
• English and German language courses
• Professional development and training opportunities
• Career opportunities in Lithuania and internationally
• Company events, celebrations, and employee gifts
• Free consultations with specialists (psychological, legal, financial)