Digital Marketing Manager - European Markets – Vilnius, Lithuania
Are you an ambitious marketer, excited to drive growth initiatives across Digital channels? Want to work for a market shaper company where you would oversee and set a footprint in digital marketing of Germany and other countries in the region? Join Western Union as a Digital Marketing Manager.
Motivated by our values: purpose driven, globally minded, and trustworthy & respectful
We’re a FinTech that’s using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We’re a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen.
Better starts and ends with the customer
We’ll be looking for you to develop, plan, and implement marketing strategies across Germany, Austria, Switzerland, and Poland to meet our registration, customer acquisition, retention & revenue targets. You will be leading growth marketing initiatives in the region, ensuring Brand visibility and performance across all funnel stages. You will be able to analyze marketing performance and optimize budget allocation across paid media channels. You will also proficiently collaborate with media agency making sure that each of the media channels is delivering expected performance, optimize through Test & Learn and trial initiatives.
This role requires deep knowledge of app marketing and activation, including mobile payment methods, mobile product marketing, app channel tracking, App store optimization (ASO). You will need to have a great understanding on changing marketing landscape and be able to adapt strategies based on GDPR and other consumer privacy requirements.
Furthermore, you will collaborate with cross-functional teams to deliver a smooth user journey and experience across the funnel – Brand, Product, CRM, SEO/ASO, UX, Content, etc. To achieve this you will need exceptional communicational and organizational skills. For this role, fluency in English is essential while German language skills would be considered as an advantage.
Join us, and let’s move money for better
Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It’s an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you’re ready to unleash your potential to help drive change through bottom-up innovation, apply now.
We’re a company on the move, and we want our people to grow and develop. You’ll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.
We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status.
Annual base salary gross: 32,745 – 62,673 EUR
The base salary range represents the low and high end of the Western Union salary range for this position. Actual salaries will vary and will be based on various factors, such as candidate’s qualifications, skills, and competencies. The salary is one component of Western Union’s total compensation package for employees. Other rewards and benefits include short term incentives, health insurance (several options to choose from), accident and life insurance, access to the best in class learning and development platforms, flexible work arrangement, to name just a few!